Guidelines for positive influence

As girls grow up with phones and social media, fake realities dictate how they see the world. The initative "riktlinjer för positiv påverkan" or "guidelines for positive influence" aims to change how influencers create their content by vowing to not alter their content with editing or beauty filters.

My role was to design the campaign site as well as a brand new logo.

Client: Univelever / Dove
My role: Art Director

The logo is designed to look like half of a face. Eyebrow, an eye and nose. Symbolising the hidden reality behind online beauty.

It is also designed to look like the edge of a mobile device, with a camera in the corner. Symbolsing online content.

Lastly it's an arrow, pointing up and onward. Symbolsing change made by this initiative.

Get in touch

whatsup@alexwennerholm.com