Joint brand identity

Two life science companies who share a product, a revolutionary alzheimers delayer, needed a way to speak together.

I developed a new identity which combines the two brands in a way that makes both of them stand out.

The identity is based on common ground between swedish and japanese culture (the companies are from Sweden and Japan respectively).

Client: Bioarctic
My role: Art Director

I also created a logotyp for their shared knowledge platform and named in "Campus Alzheimer". A play on words since Alzheimer starts in the area of the brain called hippocampus.

The logo takes shapes from both respective company's logos and combines into the symbol of knowledge, a book.

Get in touch

whatsup@alexwennerholm.com