Project
Living with Eosinophilic Esophagitis
Client
CSL Vifor
My role
Art director & motion designer
But for those who suffer, the symtoms are not just physical. They are also affected socially which becomes mentally difficult. The plan was to highlight these socially awkward and difficult situations in an animated testimonial to make unaware patients do an online test and make them realise they have the disease.
The campaign found the target group on social media and created fantastic results. It also ended up earning silver in Digital Communication Awards 2022, in the category "campaign of the year".